I think the point is that critics DO hype bad albums because they have achieved a popular status. People like reading negative reviews of music they don't like, and prefer glowing reviews of that which they do. So, for popular albums in any genre of music it is possible that critics highlight the positives and minimize the flaws to protect the magazine, so to speak. This is not solely relegated to rap music though. Case in point, nearly every Nickelback CD is given great reviews regardless of worth. Of course there are critics out there who are honest, and there are critics who will give negative reviews for the shock value and sake of being different.
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