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Old 01-03-2015, 02:58 PM   #1 (permalink)
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Join Date: Jul 2009
Location: London, The Big Smoke
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Originally Posted by Urban Hat€monger ? View Post
The guy who designed the cover was Steve Joule who later on worked at Kerrang as a staff writer, they did a piece on the album once and he explained why the cover was so awful.
Apparently he was asked to submit ideas for the cover of Ozzy's Bark At The Moon album. While he was working on this he was also approached by Sabbath to submit ideas for Born Again. Knowing the bad blood between the two camps and yet not wanting to lose any work he decided that he would submit a design for Born Again that was so bad there would be no way that they would choose to use it, therefore not jeopardising his chances of getting the Ozzy cover which he had been working on for longer.

Anyway the whole thing backfired on him because Iommi loved it and went with it anyway. I don't believe he got the Ozzy cover either.
Thanks for sharing the story as I didn't know any of this, but I do now.
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Pounding Decibels- A Hard and Heavy History
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