TheBig3

I was reading in one of the music mags I subscribe to that rock radio is loosing its market. It mentioned that a station interpol was going to do an interview with got replaced by a rap station. It was a comment on how small bands weren't able to get the publicity anymore and asked (of course) if rock and roll is dying.

Frankly I don't give a rats ass if a Philidelphia radio is tanking cause all the stations here are doing just fine. But I think its dying for another reason, and thats because posturing and doing crazy inflections mid song are becoming the basis for getting a record deal in indie land. I forget her name but some actress just started a band (I wanna say juliett lewis) whoever she is shes backed by "the Licks."

Aside from the crossmarketing BS, she does all the moves of the Hives and the Yeah Yeah Yeah's and frankly thats why I think we're about to be hit by a deluge of ****ty bands that posture rather than rock.

As far as not getting exposure goes, iPod commercials and the O.C. provide a large enough source of the masses to get small bands out there. As far as radio goes, radio sucked anyway, and I think rock does better for itself when its not accepted widely and bands have to actually be good to get deals. So god bless crappy rock radio dying out.

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Sneer

im a bit miffed by this thread, is the basis of this topic that rock 'n' roll is dying? if so then thats the biggest pile of turd ive ever heard in my life. if anything its rising in popularity, you always have MTV2 for coverage on the lesser known bands.

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Urban Hat€monger ?

Guitar music was supposed to die out in the 1960s

Well thats what they guy at Decca said to the Beatles anyway

Just because rap sells more than rock doesn`t mean it`s dying , it just means rap is more popular.

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TheBig3

sweet god in heaven just leave your opinion

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SATCHMO

Not dying, just diversifying !!!!!

Woalu

Not dying!!!!!!!!!!!!!

TheBig3

How do you mean Diversifying? Spolitting and therefore unable to be contained by limited radio format, or do you mean becoming absorbed by other forms of music? Both?

Please elaborate.

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SATCHMO

Yeah, I think both are true, the latter more than the former, but I was just messin' around more than anything. I really think that you made a few good points with your introductory post. First its true; "Posturing" as you call it is an example of record industry marketing execs selling an image to a very image conscious target market, namely teenagers/young adults who I'm sure also represent the largest demographic of music media consumers. This basicly just means that rock and roll isnt the meal ticket for corporate record companies that it was in the past, NOT that rock is dying. Yeah, the stuff that the industry is going to be trying to force feed us is more of the Hive/Strokes wannabe bands, cuz "That's what the kids are into these days", and the next flavor of the month will be waiting patiently around the corner when everyone gets sick of that.
I think that radio sucks too. Along time ago before the majority of radio stations in this country became corporately owned it was a slightly different story. I listen to NPR and a couple good independent stations, but other than that.....no. I'm really sensitive to the idea of being someone's target market. I F**king hate it. I would rather painstakingly search for genuinely good music than to have someone basicly say "Based on what we know about your age, gender, race, class, and what kind of laundry detergent you buy you should listen to this !!!!!"
So in a nutshell, if rock and roll falls off the radar screens of the corporate media (i.e. "dies"), as you said, rock musicians will need to become more inventive and original in order to truly make a name for themselves, which may mean we may have something of a rock n' roll renaissance some time in the not-so-distant future, and that sounds very f**king refreshing to me.

Sweet Jane

John Peel - what that man and radio has done for so many bands. There's never anything wrong with getting things heard. Radio is just another form of media; and a more effective one in the music industry than music magazines. What better way to hear a new band - read someone else's opinion of them in a magazine or actually hear them for yourself. Toughie.

And rock music is not dying. LedzepStu and Satchmo made pretty good points. It's great that music is getting more popular and it's also great that now people will be more motivated to push musical boundaries and make great music.

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