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A product of Jón Sæmundur, an amazing Icelander who has connections Anton Newcombe.
Quote:
"Quien teme la muerte no goza la vida."
"He who fears death cannot enjoy life."
This old Spanish proverb inspired the artist, Jón Sæmundur Auðarson to create Dead as an art concept and as a business. Dead was unveiled on June 16, 2003, as wa...s Nonnabúð, a modest basement shop in an alley off Reykjavík's main shopping street. The shop struck a chord with Icelanders, making Dead a runaway success, off the beaten path and on it's own terms.
Dead was the result of a life changing experience for Jón. Having been diagnosed as HIV and Hepatitis C positive in 1994, he was forced to confront and conquer his fear of death. Since then Jon has managed to get rid of the Hepatitis C with the help of alternative medicines. Stay tuned this year 2010 for the latest news on the HIV virus battlefronts.
Dead remains committed to raising public awareness towards the HIV virus as it is.
Dead is focused on life, a paradox intended to shock people into thought. A benign virus. The concept is Dead and alive.
Dead Skeletons
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