You do realise that the songwriting on Loveless is actually, on the whole, relatively simple? They're just straight up pop songs saturated in texture. I'd argue that the songwriting on Isn't Anything and You Made Me Realise is at least on par with the work on Loveless, the band is responsible for some consistently and at times monumentally good compositions from the late 80s.
I think saying Shields didn't put much effort into guitar textures compared to Loveless is a bit of a pointless thing to say, considering the fact that Loveless is a sonic exploration into the use of texture. Isn't Anything, You Made Me Realise, Feed Me With Your Kiss etc are different beasts. There's more of a focus on chords, atonality and dynamics. The feelings and moods the band were trying to evoke at the time were different (I recommend you read the interview from The Quietus for a better insight.) Yes, they shared the melodious, ethereal noise-as-art leanings of Loveless to an extent, but the focus differed - Loveless was Shields taking the previous experimentation down a new, more extreme path. You can say you don't like their previous work because it's a different sound, but to say there's no care in it is inaccurate, as far I'm concerned.
The one thing I will agree with you on is the production on Isn't Anything. The original release can sound a bit muddy.
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