So far as I know (and others more familiar with it may correct me) I think it was the first experience America had of British bands, which gives rise to the "invasion" tag, plus they kind of took over the American music scene for a while. Once that was done, they were just British bands playing in America, but the "invasion" was over. Same way as you would say the NWOBHM took place but after that the bands who survived still played heavy metal, it just wasn't see as necessarily a wave any more, certainly not a new one.
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Trollheart: Signature-free since April 2018
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