Ani DiFranco and DIY Record Label
 

Imagine a time when the internet wasn't popular. There were no streaming services. And cassettes had wide distribution and sales. That's the world Ani DiFranco was in when she started Righteous Babe Records around 1990. She did a DIY record label in a more difficult time for independent artists. If she is a 19-year-old starting today she should have an easier time getting her music out there, with the internet helping her distribute and marketing her music, instead of finding a distributor to get her music to stores like in the early 1990's.

Wow, some fascinating stuff there.

Thank you.

I would like to make an observation. Ani DiFranco has a complicated relationship with capitalism. She's not thrilled of it but in order to do her thing as far as music is concerned she became a capitalist by being the main owner of her record label.