bob_32_116 |
05-14-2016 12:34 PM |
The song on the A-side was normally considered the more saleable song by somebody - the company, the artist, or both. Often the idea would have been to release the single as a teaser; people would buy the single, decide they liked it and consider buying the album. Hence, there was probably resistance to putting the best of the remaining songs on the B-side, if they wanted to leave something in reserve to get people to buy the album. Nilsson made fun of this custom by putting the song "Buy My Album" on the B-side of one of his single releases - I am not sure which.
Occasionally though the B-side would be something more interesting and experimental than the A-side, especially if the artist was involved in the choice of song. There would have been less pressure from the execs on what was acceptable, since the A-side was supposed to be the selling mechanism.
There are a few examples of the B-side becoming the hit, to the surprise of the musician and the label. When Bob Lind was about to release his first single, there were four songs in the can, and there was discussion about what should be the single. Lind said "I don't care which one you release as long as it's not Elusive Butterfly. That's the worst one." The other guys agreed, and chose "Cheryl's Goin' Home" for the A-side; however, in the hope of later releasing a follow-up single, they put "Butterfly" on the B-side so the other two songs would both be available at a later date.
The story goes that the single enjoyed moderate success until a DJ, apparently uninentionally, played the B-side on radio instead of the A-side. The station was deluged with inquiries asking what was that fantastic song, and in a short time "Elusive Butterfly" was a huge world-wide hit, No. 1 in several places. His one and only hit.
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