I think the picture may have been used to show how a supposedly normal looking guy became the number one wanted suspect in all of America. I think a split screen of the cover pic and the shot of him with no shirt on cover in blood while handcuffed would have told a better story. The before and after so to speak. In the long run if Rolling Stone's intention was to get the general public's attention I believe that they have succeeded. I myself will be holding a small protest by not purchasing the magazine and opting to read it's content at my local library.