jastrub

After starting out in their parent’s basement in Minneapolis, Sweet Georgia Breezes climbed to the top of the the indie rock scene in 2005 with their debut album, Modesty is for the Weak, which they released with a quasi-label(ish) outfit, “Gritty Urban Hip Nonconformist Art Genius Gritty Metropolitan Collective Art Cool Hip Art Intellectual Liberal Urban Liberal Art Collective Socialist Corporation Inc.”. The band’s latest album, Aching to Be, layers Jodichromey supergenius’s gritty hooks with jangling guitars to create a shoegazing wall of sound that somehow also evokes British Invasion pop-rock. Most critics, even their most powerful nay-sayers, will agree that their music is catchy and their technical proficiency is passable, at the very least. Their one hit single, “You Know You Want Some”, reached #27 for 2 weeks on the US Rock charts. After being asked to leave the aforementioned collective after being labelled as “anti-art sellouts”, they began to look for a new label. They are often considered to be gods by their fans and pretentious arrogant apathetic bastards to almost everybody else. Most critics would agree with music writer Harvey Oldey when he said “...Sweet Georgia Breezes’ music is thematically about both everything and nothing. It has no substance but manages to give the listener a sense of awe and power.” He also sums up their temperament very well in another article where he says “...they were almost as obnoxious in real life as their music would make them seem.”