I went for hand-rolled as I don't smoke any of the other brands (except Marlboro, at a push). For UK cigarettes, it's all about the Benson and Hedges Silver for me. Though, generally I mostly roll.
Did roll, anyway. I'm on my 3rd day of giving up. It sucks balls.
EDIT: I guess really I should have gone for the 'don't smoke' option... It's hard to think of myself as a non smoker... Sigh...