every since the NME in the 1980s it's been the law that every indie publication has to hype a token Hip Hop album every now and again.
It's to show off just how culturally diverse they are.
Although why you'd want to take recommendations from someone who hypes rubbish in their own genre they listen to (Hello Fleet Foxes & Black Kids) , let alone one they don't listen to much.
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Urb's RYM Stuff
Most people sell their soul to the devil, but the devil sells his soul to Nick Cave.
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