I have to admit Yahoo Launchcast plays a lot of Emo videos, for exam Simple Plan and Yellowcard. And rather annoyingly I did want to see what happened in the video's so I listened and watched and got a little bit into it! So in a small way those video's were important.
But no matter what the genre music is music (even if it doesn't sound like it to others) and these guys to have a meaning to get across and as said above the videos help with that... probably
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