People don't buy Zunes out of spite for iPOD. Not rational people, at least.
Sometimes there are just things out there that fulfill the needs of the consumer and just so happen to not be the most popular product on the market.
In my case, I got a Sony Walkman MP3 player. It was Sony's first one, and it was cheap. I bought it. It plays music. My needs: Met.
I didn't want iPOD because I don't like the navigation and I don't like iTunes.
I would have gotten a Zune but I'm not about to drop that much money on something so insignificant as a freaking MP3 player that I barely ever use, if at all.
So, choices CAN be made according to personal preference and not just spite of another competitor. I think the only people who don't think that way are the people who buy things for the popularity status and nothing more.
__________________
|