because it's not just about your personal benefit, it's about you as a social being and as a spiritual being, both of which are about considering yourself as part of a greater whole rather than as a self-enclosed island. for the moment Jesus is a more effective idol to organize people around than the BattleToads, but ultimately the proliferation of images will lower them all to the same status. i don't really have a point to prove here, except maybe that you seem to be missing the point.
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