I have to say the Rolling Stones, I think the marketing department gave them that moniker, "Greatest Rock & Roll band in the World", I remember reading an article in Rolling Stone magazine in 1978 when they interviewed Mick Jagger and asked him how long the Stones would continue to record and tour, he replied "I can't see us doing this for more than a few more years, I don't want to be staggering around on-stage when I'm 50 that would be embarrassing." (P.S. does Keith Richards even have a pulse anymore?)
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