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Originally Posted by TheUsed2lguy
I sit around in my truck and sometimes write songs and poetry, and never reveal these to anyone outside of musicbanter, and so I'm taking out a mortgage on a $200,000 house next week.
I'll have to say that you did make some good points, but my point is that obscurity and mystery alone will not put you on the map. Opiate didn't have a sound that guaranteed success. It was an alternative metal album at the time when grunge was the scene. Undertow slowed down a bit, but it doesn't sound relatively much like Nevermind or Ten, or the popular rock albums of that time.
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Don't get me wrong, obviously it was their music above all that put them on the map. But subtle, creative marketing has been an important part of the Tool chronology, there is no doubting that for a moment.
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As for Lachrymology, you've got a band who is as you've said shrouded in mystery, and so many people are interested in them, so why not throw them a bone every once in a while? Like, Maynard puts jokes up on their websites sometimes. Like when Maynard said he had converted to Christianity, all Tool fans knew it was a joke. He's just keeping up the dialogue with his fans.
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Well that was kinda my point. Keeping people interested and excited is all part of good marketing. Maynard's a master of that kind of thing.