It's amazing what they did with this album, allowing the buyer to choose the price they wanted to pay, though I doubt it will really shake up the music industry. I mean, Radiohead can afford to make such a potentially costly risk take. The fact of the matter is, Radiohead has so many admirers that they will most definitely make a substantial profit from the online distribution of In Rainbows.
I chose the option of downloading this album for £0.00, though I will most definitely purchase it when it comes out on CD as I'm always intrigued by all the Radiohead artwork, especially now details have circulated that Thom Yorke will be creating it all.
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