I just listened to it and wasn't really into it. Far too safe imo and for how much you said you value production I'm surprised at how much the mix detracted from most of the songs. I will say that I strongly advise against the campfire guitar on Frostbite. It Was Cold had some interesting guitar ideas and I didn't think that the album was bad persay, but that's about the extent of positive things I have to say about it. It's not a style that I have any interest in beyond Loveless and Swirlies though, so maybe someone else can give you some more valuable input on the record.
Is there anything in particular that you would say makes you stand out in the shoegaze scene?
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Studies show that when a given norm is changed in the face of the unchanging, the remaining contradictions will parallel the truth.
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