Basically when it should be a self-conscious joke but you take it seriously and the listener is just like, "Lol, that's funny... oh wait, I'm not supposed to laugh... oh ****." Well that's bad cheese I guess. As for cheese in general I suppose it's just when you're dorky.
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Originally Posted by J.R.R. Tolkien
There is only one bright spot and that is the growing habit of disgruntled men of dynamiting factories and power-stations; I hope that, encouraged now as ‘patriotism’, may remain a habit! But it won’t do any good, if it is not universal.
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