How should a building look ?
If you think the principal goal is to catch people's attention, this one must count as a winner. It's in Melbourne, and it exploits a famous optical illusion; although it doesn't look that way, all those thin orange lines are parallel. You can check it yourself (as I did); your eyes may say "no" but your ruler will say "yes."
For me, it's a bit too much, and the ground floor of the long side just looks like a mess of electrical transformer boxes or something, painted in airport-safety orange. One feature I quite like are the blue circles that look struck-on and not related to the facade. I'd like to see more of those, perhaps in different sizes. And if they were made to be movable, they could be slid around the facade by a strong guy with a very long pole. That would surely catch people's attention.