Music Banter - View Single Post

innerspaceboy · 04-10-2017, 04:17 AM

Seven months ago, as mentioned in ENTRY 3, our beloved CEO decided that we are now a social media marketing agency, (meaning that we will log in to a client’s FB account once each week in case there are any notifications). In an effort to clarify the real-world responsibilities of such a company, I performed a few days of research and drafted A Definitive Guide to Social Media Marketing. Impressively, after only seven months, he actually read, (or claims to have read) the piece, and took a moment to send me a reply email. The message kindly shot down my effort, stating, “you know, this took a long time to write but it's all obvious facts I already know. I need solutions," effectively communicating that I’d wasted his time.

My internal response was one of mutual criticism. I wondered, "if this is all so very obvious, then why does our entire social media presence consist of a cycle of the same three pun-themed advert posts week in and week out? Why haven't we implemented any of the named suggestions which I sent back in February of 2016? And that I followed up on every week for the next seven months?” I wondered, “Did you actually read anything I wrote? Last February I called attention to the fact that our website is full of glaring errors. The video is the wrong aspect ratio for the frame object containing it and the form object beside it is unavailable. It makes us look like idiots. So fix it! The punny captions to our videos are embarrassing and I sent you new captions back in May. Use them! I sent you a perfect example of a competing regional app publisher with an awesome website. Do you like it? Then hire a web guy and make one!”

I’d framed and itemized the things we need to do. Unfortunately, our CEO never actually reads my emails, and when I mention that I’d taken the time to compose and send one, he asks me to sum it up for him on the spot so that he doesn’t have to read it.

Several times he’s called me into his office to show him how to do something in Outlook or how to save a PDF. His Outlook account is nearly 2TB in size with over four hundred unread messages. Clients phone me several times a week asking if their orders are completed, only to discover that they are still collecting dust in his Inbox.

But I’m sure he knows what’s best.