If you wanna reach people who don't already geek out with music, maybe writing isn't the way forward.
Who would read articles on a music review site? People who are already actively interested in music in a somewhat deeper way than your average Joe.
I'm saying this because your original post gives me the impression that you want to show the "plebians" how to appreciate the best artists or something. If that's what is going on, I think that playing good music for people is going to do a hell of a lot more good than writing about it.
I mostly stopped writing reviews on a blog myself because I felt like I was just preaching to the choir.
I'm just throwing some thoughts around. Don't take it as a dismissal of your ideas.
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