The music business will always adapt to modern times and musicians nowadays that want to be successful will adapt to how that music business works and as you said before,
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the counterargument to that is that music is so easy to make now that there should be more people making it than ever before and maybe that's right I don't really know
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The very reason ppl are giving new comers a chance is because it's free. There's nothing to lose so you give the artist a shot.. and then you start liking him.. and then you buy a couple a songs on iTunes for a buck cause you figure "i like this guy and want to support him. i can spare a dollar on that".. and then you start to really like him and start going to his concerts.. next thing you know the guy is making a living as a musician.
There's plenty of stuff we can get for free but instead choose to pay for. And there's plenty of ppl that are willing to throw their money at anything. Look at kickstarter or the donations on twitch.