Depends on whether or not an artist is capable of making that change successfully. If you make ****ty music to begin with, then I recommend trying new things out because you obviously don't understand how to make good music in your current style, at least not yet. There is the potential to alienate fans and fade into obscurity, but making an artistic leap that you're ready to share with the world is something that is never risk free and subsequently shouldn't be based off of marketing and pandering to your fans. Then we have the other end of the spectrum where an artist will sacrifice their vision to hop onto trendier styles from an outsider and generally lifeless perspective.
So ja, it's a case by case thing. If they can pull it off, then by all means, go for it. If not, stick to your schtick.
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Studies show that when a given norm is changed in the face of the unchanging, the remaining contradictions will parallel the truth.
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