i'll say that he most likely knows the political climate is such that he can safely get away with taking that stance... otherwise if he put his company in jeapardy over his own opinions he'd be a bad businessman.
but as to why not just make a twitter post: well, assuming you had some sort of genuine convictions/principles and you had the wealth and power to act on them or organize your company around them... would you really just stick to a little twitter post?
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