Well not having trendy or catchy (I would say otherwise on catchy, I heard people humming Rolling in the Deep all the time when it came out) or not being based on sexualization is a bit different than not being pop friendly, at least in terms of music. Her popularity is a testament to how pop friendly she was.
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Studies show that when a given norm is changed in the face of the unchanging, the remaining contradictions will parallel the truth.
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