NXT isn't run purely for the sake of business, so that's probably it. SmackDown, and somewhat more recently (Since about '06 or '07 I think) RAW have been trying to be more family-friendly again, as they were before the Attitude Era.
I've considered getting The Network, since I think Cena turning heel might be kind of interesting and it kind of seems like that's where they're headed. We'll have to see though.
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