In all honesty, it comes down to how much I'm getting for my money. Here's an example: I was at a Best Buy, and Tech N9ne's album "Strangeulation" was in stock, both normal and deluxe. I checked out what I was getting for both, and the deluxe version costed an entire $7 USD more, and the only thing 'deluxe' about it was an additional 2 songs and a collector's coin. $20 USD for 2 more songs and a coin just didn't seem like a good deal to me, so I got the standard for $13 USD.
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