Music Banter - View Single Post - Why does the mainstream industry only want a select few to be popular?
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Old 07-29-2014, 03:52 PM   #3 (permalink)
Soulflower
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Join Date: Apr 2009
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Quote:
Originally Posted by Screen13 View Post
Look at it this way - with most adults trying to keep up with the expensive modern realities and spending most of their entertainment dollars on HDTV and the Internet (Cable seriously killed a lot of what was happening as far back as The 70's!), to the suits that want it big, the only monetary voice left is that of the kids with the expendable money who listen to this and have no time for anything really serious or thought provoking.


After a time finding out that the industry lost money big time in giving videos to MTV for free (yes, those mega-budget three minute clips) and even more money trying to ride on a standard that has died as the record chains went into their death scenes while the rest of the world went to the Internet, the answer to them was not to get into anything too risky and rely on an Idol based system mixed in with some controversy and of the tired and tested Rock and Roll Hollywood Babylon-style meltdowns so that the celebrity-obsessed culture can look and look for ages (I still think that all of the recent Pop Idol breakdowns are staged - you know you're supposed to listen to what they tell you not to, right?) all sold by the bucket load at Wal Mart.


They know they will not get their target goal of money from the niche audiences or the Indie kids who have already pledged their allegiances away from the mainstream.

It's like the movie industry and finding out that giving the Directors major leeway that can result in things like Heaven's Gate, a move that can cost a studio a lot of money and a lot of trouble to recoup forcing them to get back to the old strategy. Cue the Epic Mentality which led to people like Michael Bay.

One bad move, and you have to Keep It Simple Stupid (I guess that most of the future record executives of America in The 70's were Kiss fans!). No time to wonder if this, that, or the other will work, just go with the right formula and it will work for itself. So now we have a High School Musical Disco McDonald's with condoms on the side.

Great Post!!!!


I agree with all of this I guess I am a bit confused as to why the industry contradicts itself. There are artists that have the same it factors that they have pledged by for decades but for some reason they will not market them.

Why do you think despite an artist having it qualities and catchy music they still are overlooked?

Why can't a beautiful talented singer like Janelle,who also makes catchy music sell out an arena or get a number one album?

The industry won't allow it.... why?
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