Well I suppose you sort-of answered your own question...
If the "industry" markets every potential pop icon it comes across, it will create an unsustainable level of competition, and the least popular will just die out anyway, leaving only the "mega-stars" to take the crown and keep the competition limited to a handful. Seeing as they all kind-of look and sound the same, I guess it'll just be about who looks the sexiest in their music videos.
It's like capitalism...or natural selection...or something like that.
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'Well, I'm a common working man,
With a half of bitter, bread and jam,
And if it pleases me, I'll put one on ya man,
When the copper fades away!' - Jethro Tull
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