My guess that it's possible that the format of Eurovision complete filled with original songs would be a very bad fit for the way the US TV and Music performance rights are handled. I don't know the whole scoop on how things are done with TV and original music, but with too many rich egos and greedheads around, I can imagine that after a number of arguments, NBC decided just to take on another import, The Voice (Originally from Denmark if I'm correct) and be done with it. It's easier to just copy the Pop Idol/American Idol format and just do the covers.
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