With any art form, your art needs to be good (at something). Even something like Rebecca Black's song, even though it's not really good from a music point of view, was good in the sense that it stuck around in your head, it was catchy (even if you didn't want it to be). So you have to start with the content.
The second part though seems to be marketing to me. How do you market yourself? How do you get yourself out there? You can't just make stuff and sit around thinking "My **** is so good, people are just going to find me." You have to be strategic about it too.
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