Heh, I actually saw an episode of Jessica Simpson's reality TV show about beauty (just that one episode I swear

) and one of the people on the show was a thai woman who had permanently damaged her skin from her bleaching it too often.
Ehf, feel a bit silly for promoting a show by godsdarned Simpson who thought that tunas were chickens, but that segment is relevant to the thread and was interesting to me as I wasn't aware of such pressures on women in Thailand. I guess it's common in more of Asia as well.
The part comes in at around 8:50 here and continues in the next part under.
To WWWP, I feel there's definetly a lot more pressure on guys to be beefy and good looking these days than there was before. I believe the average man is a little different from the average women when it comes to mentality and that we are less affected by pressures to look a certain way overall, but the pressure is definitely there.