I should first say that I never understood music videos, I never enjoyed them and I never watched many of them. My impression of most of them was that they were just trying to flash enough images on the screen so that someone with a 10 second attention span would sit through a 3 minute song. Some of them actually told a story, most of them didn't.
But now I've been "hired" to make one. They have realistic expectations: a few shots from a live concert, a few from a studio rehearsal, and a few wandering around in an aspen grove. I can string them together and dub in the song and we'll have a video.
But that seems really shallow. And while I tend to believe that most videos are really shallow, I'd like to think that I can go at least one step up. I just haven't much of a clue how to do that.
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