Quote:
Originally Posted by Spetterist
I mean brand literaly. My paper is about brands and how people can be brands as well (and about the differences between normal brands and people as brands). And sure, brands (lets take coca-cola) have a certain brand loyalty so if Coldplay is a brand they could have brand loyalty as well. But thats not unlimited so theoretically, someone who dislikes Paradise wouldn't listen to it even though its a Coldplay song... Brands have a lot of aspects, brand value for example is popular in modern science. But I am focussing more on the psycological side of brands, like the brand-consumer relation which can mean a lot to consumers (some scientist compare brands to churches) However I know thats quite philosophical and probably not like real life. But i'm writing a theoretical paper so that doesn't matter. One book that I found really interesting on this subject is 'Die magische Gestalt- Die Marke im Zeitalter der Massenware' by Dr. Klaus Brandmeyer and Prof. Dr. Alexander Deichsel, if you are interested. Anyway this more philosohpical aproach to brands has let me to understand the idea of a band as a brand much better...
By the way, Chris Martin quite often forgets his lyrics or messes up a piono part :P And yeah I've seen him swet.... But I don't think its fair to judge them on that, since there can be so many reasons for sweating and I dont see how that is related to giving a good show. I have seen more artist swet a lot but that doesn't mean I enjoyed their shows any less...
Strawberry Swing is great  Ik like 42 a lot too, that probably one of my favourites! |
Well, I think if you are more interested in the psycological side, it may be worth taking a closer look at the way people relate specifically to these brands. I think we really shouldn't be too careless when we pass over the idea of loyalty; for example if Coca cola produced a drink that people thought was pretty disgusting, they wouldn't drink it for the sake of it being cola. However, they are more likely to drink cola than any other commercial soft drink because they are already associated with that brand. Now, people may be likewise more inclined to listen to Coldplay despite the fact that some of their recent songs are getting lamer and lamer, because they already feel associated to that band, and are more likely to listen to them than any others.
By the way, "42" is the very closest Coldplay ever get to rock. As much as I dislike Johnny Buckland, he definitely had a few good ideas there.