I was hoping to be able to compare the fan's perceived brand personality of coldplay to the musiclovers perceived brandpersonality of coldplay. But it seems that non-fan musiclovers disagree with every sentence whereas fans agree with everything. So that IS a result but not something one could do much with...
And yes you have, in fact that is why i decided to write about something else. A couple of things actually.
First I think I might zoom in on the negative effect that being a 'brand' can have on people/bands which is something i didn't think of. and it could be interesting if this negative effect exists only for people because i cant think of anyone hating coca cola because its a brand!
Second I think I am going to look at the difference in opinion about coldplay in media and on fora like this where self-proclamed musicfreaks come together (and possibly other groups). For example, in popular media a lot of people who know stuff about music (I can't think of the proper word) are quite positive about Coldplay BUT here, a whole different image (or brandpersonality if you will) exists. So maybe there is already some literature about this or maybe not, anyway I'm going to look into this
And then I think you would still go to a Coldplay concert for the great experience. I don't know if I can explain this the right way but I've been to Coldplay concerts and I would go again just for the feeling of being united with so many people. Also the show is spectacular and fun to watch. Anyway, that why I would go if I weren't a fan! But maybe you would just go to make fun of them (which I think would be stupid because Coldplay tickets are quite expensive so that would be one big waste of money).