Urban Hat€monger ?

But they're not performers though, they're just kids that want a go at singing & being in a music video.
There have always been companies around that provide this kind of service, it's not exactly a new thing. And none of them have had any sort of exposure as this one has.

Going to a small company & paying to be in a video is nothing like being signed up by a record label and being expected to turn a profit and tour the world.
This is a freak occurrence, if you're going to stop a child doing this using Rebecca Black as an example then you may as well never let them out of the house or do anything because the odds your child becoming known around the world for appearing on one video & receiving death threats are far more than being run over by a bus or something.

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